A scalable label system that grows as fast as the product line does
A scalable label system designed for an artisan bakery in Colombia — built to carry product information consistently across 7 products and multiple variants, while reflecting the brand's personality at every touchpoint.
CHALLENGE AND SOLUTION
From mismatched labels to a unified product system.
El Hormiguero is an artisan bakery with a clear personality and a growing product line — but their packaging didn't reflect it. Each product looked different from the next, with no consistent visual system to tie them together.
The challenge was to design a label system that could scale: one that carried key product information — name, variant, ingredients, social media, and vegan indicator — while establishing a graphic identity strong enough to work across 7 products and multiple variants per product.
Our answer was a modular label system designed as a reusable foundation. Every label follows the same visual language, so any new product El Hormiguero launches in the future will fit naturally into the existing lineup — no redesign needed.
METHODOLOGY AND TOOLS
Built to scale from day one.
We approached this as a system design problem, not just a packaging task. The goal wasn't to design 7 labels — it was to design one flexible template that could adapt to every product and variant without losing coherence.
Key decisions included:
Information hierarchy — product name, variant, ingredients, vegan indicator, and social media handles organized clearly across every label format.
Brand personality — every design choice reflects El Hormiguero's artisan, warm, and authentic character.
Sticker format — all labels designed as stickers applied directly to products, requiring precise sizing and print-ready specs.
Tools used: Adobe Illustrator, Figma.
RESULTS
7 products. Multiple variants. One cohesive system.
El Hormiguero went from inconsistent product presentation to a unified, professional label system across their entire product line.
The deliverables included labels for 7 products, some with up to 7 variants each, all built on a single scalable template. The brand now has a visual foundation ready for every future product launch — no starting from scratch, just plug and play.
The result: products that look as good as they taste.
How we think
At ALUNA labs, we think about systems, not just pieces. For El Hormiguero, the real deliverable wasn't a set of stickers — it was a scalable design infrastructure that gives the brand consistency today and flexibility tomorrow.
Because when a customer picks up any El Hormiguero product, they should feel the same brand — whether it's their first purchase or their tenth.